Should I live in the city or the suburbs?

Should I take the job or wait for a better offer?

And no, seriously, where should we go to dinner tonight??

I get it.

Indecision can be paralyzing.

You feel like you don’t have enough information – or else you have too much, and you’ll never be able to process it.

You’re afraid of what will happen if you make a wrong choice.

You finally make up your mind, only to change it a few minutes later.

I know that feeling. That is agony.

Take a deep breath – you’re in the right place. Together, we’re going to alchemize that agony, to banish that indecision, and replace it with confidence and peace.

About me

I’m Katy, The Decision Lady. If you know me in real life – especially if you’re my mom – you’re probably laughing at that sentence. No, go on, I get it.

I know that for most of my life, I haven’t been known for being decisive. In fact, my indecisiveness is actually legendary. I agonize. I flip-flop. I opt out of the process entirely and let the people around me decide. I was once so indecisive about whether to eat a bagel or cereal for breakfast that my aunt had to call my mom to ask if I was okay.

Alas, as it turns out, competent adulting requires a LOT of decisions. A constant onslaught. And some of them – no pressure – will change your life forevermore.

After the first of my two daughters was born in 2017, I found myself responsible for more and more decisions. What should we do about childcare? Is she sick enough for the emergency room? What should we name her?? (Neither child was named until after she was born.) By this time, my career in marketing had drawn me into leadership roles, which grew and multiplied the decisions on my plate. Who should I hire for my team? What marketing campaigns should we run for this new category of products for which we have no baseline information? Which agencies should we contract to run which projects…etc. etc.

It felt like I was always slogging through a swap of unknowns, aimlessly researching, changing my mind over and over and over again, unable to commit.

I knew there had to be a better way.

I wanted to know: what does the science say? Why is this so hard? How can I make this process less painful? How can I stop wasting time on decisions that don’t matter? Which decisions matter, anyway? How can I be confident in my decisions – and what makes a decision a good one? How can I be sure I’ll be happy with the results?

So: here we are

I dove in, and created this blog to share my findings. 

On The Decision Lady, I plan to break down strategies for decision making, backed by science, translated into real, everyday tactics you can use – with templates & tools you can use to make them. 

You can expect:

• Insights into decision-making, and the science behind it – including highlights from the latest research, interviews with experts, and book reviews
• Frameworks for making decisions, including practical tools and templates to help you through the nitty gritty
• Advice for making specific big life decisions, such as career paths and moves

The power of decision-making confidence

As I became more confident, the bigger decisions started to become easier. I went vegetarian. I moved my kid to a different preschool. I quit my job.

Have you ever felt the lightness that comes after finally, finally making a choice? The freedom, the peace?

I hope you’ll decide to join me on this journey. Together, we’ll chase the freedom that comes from confident decision-making.

Less agony. More lightness.

Let’s become Decision People together.

So let me know: what big decisions are you facing right now? And what’s making them so challenging?